Organic material deposition by gravure printing is a promising pathway for the realization of large area flexible electronic devices. Nevertheless, in order to achieve high performance it is required to improve the electronic ink printability, operating on the fluid dynamic mechanisms involved during the process. In this work, this issue has been faced working on ink characteristics for a conductive and a dielectric material. The suitable ink features have been defined studying the influence on the printability of the different forces that act in the fluid during the printing process, using an experimental approach. Properly defined ink formulations have been printed, considering different shapes and dimensions of the cells on the gravure cliché to fit the ink features. The printing outcomes have been compared and analysed through the evaluation of several significant fluid dynamic parameters and the rheological …